Vértice
Is a recognized eyewear store in Brazil that was developed with a rebellious attitude and the high goal of providing something unique and unusual. At Vértice, glasses are an important part of your identity. They do not just let you see others, but also let others see you. The concept is that everyone should have distinctive eyeglasses. You give it significance. You customize it.
Inspiration
The company offers eyeglasses and sunglasses for both genders (male & female), by looking for the unique characters, colors & designs of the glasses frames, it's found that the vertices are mainly sharp or rounded and so the combination of that was used to build the logo with sharp and rounded vertices. the main icon used for the logo is the letter "T" as it is in the exact middle of the word and it also gives the impression of being on the top which is the main definition of the vertex.
Pattern
A unique logo promotes memorability and displays style and personality. Our pattern is inspired by the Tv error noise which is a random dot pixel pattern of static displayed when no transmission signal is obtained by the antenna receiver of television sets and other display devices, same for the human eyes when they are unable to see an object, what it can see is a blur and noise.
When The noise in the background seems to be blurry and confusing as the patient sight but slowly with the pattern it started to be more focused, saturated and meaningful as the main concept of the brand.
